
Custom Software
Rooted in Purpose. Grown for Possibilities. Transparency Delivered.
What We Do
At Virtually Clear, we build custom software solutions designed to simplify and elevate how small and medium-sized businesses operate daily.
From pest control services, electricians, beauty suppliers and other service provider industries, our online tailored solutions and industry-specific systems are there to reduce admin overload, streamline operations, and give business owners back their most valuable asset, their time.
We provide more than just software, as our solutions are an extension of our core values.
- Authenticity in what we build.
- Purpose in why we build it.
- Transparency in how we deliver it.
Every product we create is designed with the entrepreneur at the center, supporting them in building businesses that are sustainable, ethical, and future-ready.
About us
Our mission is simple, to empower entrepreneurs through transparent, custom software solutions that streamline operations, foster growth, and honor the values of authenticity, ethics, and innovation, rooted in resilience and designed to thrive in every business environment.
Founded in 2010, and proudly South African, Virtually Clear is deeply inspired by the iconic Baobab Tree, and our brand strongly reflects strength, resilience, and growth.
Our Logo tells our unique story
The baobab, is known as the “Tree of Life”. At Virtually Clear, we too, stand tall in our commitment to provide Custom Software Solutions that are uniquely tailored to small and medium businesses.
Our roots run deep in innovation, while our branches extend to support you, the entrepreneur, throughout every stage of your business growth journey.
GREEN
The Green represents our nurturing, caring approach.
BLUE
The Blue reflects our dedication to structured, scalable corporate systems.
CIRCLE
The Circle embodies our holistic values and the balance between people, process, and possibility.
CONTRAST COLOURS
The Contrast in our colours, highlights our ability to bring clarity to complexity.


Pest Control and Field Services
Manage scheduling, compliance, and team workflows, simply all in one place.

Electrical and Technical Services
Simplify job tracking, scheduling and billing to power smoother operations.

Beauty and Salon Suppliers
From being a distributor, to day-to-day salon tasks, you can handle bookings, stock, CRM, and invoicing with ease.

Healthcare and Hygiene Services
Digitize scheduling, compliance, and client management for mobile or wellness-based providers.

Landscaping and Other Services
Custom workflows, scheduling, team tracking, invoicing and CRM.
Meet the Founder

Emerald Veldtman is the visionary behind Virtually Clear. She is a passionate entrepreneur and advocate for software that serves the person behind the business.
With over a decade of experience, Emerald founded the company in 2010 with one clear goal – to make technology clear, accessible, and purpose-driven for everyday business owners.
What sets her apart is a deep commitment to authenticity, ensuring that every system developed stays true to the individual client’s values, vision, and goals.
Her work is guided by a belief that software should be: transparent in process, ethical in purpose and tailored to the entrepreneur. Emerald leads with heart, builds with clarity, and stays connected to every solution delivered.
Under her direction, Virtually Clear continues to grow as a company rooted in trust, transformation, and long-term partnership.
What our clients say reflects our purpose.
Virtually Clear’s success is rooted in the growth and satisfaction of those we serve. Here’s how our software solutions have made a difference.
Real Stories. Real Impact.
★★★★★
Awsome Electrical
“The system is well laid out, with the Virtually Clear team working closely with their customers to keep improving the design and making it work for our company. Their Customer service is “Top-Notch”, Every Time.”
★★★★★
CIVIL AVIATION ASSIST
“We developed a great partnership with Virtually Clear over the past years, and their dedication and professional service are evident in all aspects of the program they created for our business.”