Emerald Veldtman is the visionary behind Virtually Clear. She is a passionate entrepreneur and advocate for software that serves the person behind the business.

With over a decade of experience, Emerald founded the company in 2010 with one goal:
To make technology clear, accessible, and purpose-driven for everyday business owners.

What sets her apart is a deep commitment to authenticity, ensuring that every system developed stays true to the individual client’s values, vision, and goals. Her work is guided by a belief that software should be:

• Transparent in process
• Ethical in purpose
• Tailored to the entrepreneur

Emerald leads with heart, builds with clarity, and stays connected to every solution delivered.

Under her direction, Virtually Clear continues to grow as a company rooted in trust, transformation, and long-term partnership.